When media boss and former human resources manager Mo Abudu launched EbonyLife TV in mid-2013, she boasted that the Afro-centric platform would air more than 700 hours of original content in its bid to capture a global audience. The channel has now partnered with Disney to produce an African version of hit series Desperate Housewives, set to debut in 2014.
Recognized as one of the top 5 people to watch in West Africa, Mo Abudu introduces the Walt Disney Co. to business with Nigeria rather than just in Nigeria. And as such, I have added $DIS to my watch list for 2014. $DIS stock has been trading at all-time highs for the past 2 years. Wow! While many traders will cite all kind of technical and fundamental reasons, I can only see now that Disney recognizes what I’ve known for a very long time: African media is ripe for growth. Nollywood is 2nd only to Hollywood in the worldwide film industry. And they want in in. I like this partnership. It makes me like the $DIS stock as the company is building on its momentum in Africa and gaining trust in Nigerian businesses.
Mentioned above:
- Top 5 people to watch in West Africa in 2014 (The Africa Report)
- Disney Is Taking ‘Desperate Housewives’ To Lagos In Deal w/ Nigeria-Based EbonyLife TV (IndieWire)
- Walt Disney Company Africa Invites Collaborators (3INVESTONLINE)
- Disney Channel Worldwide (Wikipedia)
- A long term view of the DIS stock price (Trading View)
3 Replies to “Disney Builds Its Exposure to Africa”