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DRIVEME: Our 1st Investment in 2022

DriveMe Technologies is an EduTech startup out of Nigeria. Though they are formally classified as a EduTech company, they really are positioned to push the frontiers of the transportation and logistics sector in Nigeria, and Africa at large. Skilled drivers are a rare commodity within the transportation sector in Nigeria. Lack of driver’s education and skills is the number one reason for vehicle accidents in Nigeria. There has long been no requirement (or at the very least, little enforcement) of the requirements put in place for formal drivers’ education before obtaining a license. This has resulted in 35% of driving-related accidents in the world occurring in Africa. Drivers simply don’t know the traffic rules and they become a danger to themselves and other commuters.

Many firms in the logistics sector have to rely on under-educated drivers and when accidents happen these firms find themselves in positions where they have to cough up millions of Naira in damages and business losses. Not too mention the hit on their reputation. These organizations and business owners are in dire need of formally educated and skilled drivers but seeing that this is not their area of competency, they also find themselves struggling with what the right curriculum should be and keeping up with the driving laws. They are left with little or no choice but to hire and fire which inevitably leads to high turnover. High turnover is a huge cost to the business and it further squeezes already small profit margins. Therefore, there is a huge incentive for businesses who are reliant on drivers to find a solution to having high-quality drivers. This is where DriveMe comes in.

DriveMe uses technology to deliver high-quality, up-to-date drivers’ education in Nigeria. They are an accredited driving school educating drivers of all levels: from the novices to the veteran drivers, DriveMe covers all their drivers’ education needs. In recent months, driving laws have changed in Nigeria making drivers’ education mandatory. This is what really attracted us to DriveMe because it is not just supplying drivers’ education solutions. There is a ready demand.

Looking at the demand side, drivers are able to list their services on the DriveMe platform. They have the benefit of being educated on the platform while also having exposure to potential clients and employers who are in search of high-quality drivers. In that respect, DriveMe also acts as a matching platform that provides job opportunities for drivers.

Another perk of onsite due diligence is SWAG!!

DriveMe is one of the first investments that I was fortunate enough to visit onsite (physically) in Nigeria during our Due Diligence process. It is not uncommon for angel investors to deploy capital into startups/companies we have not “physically” met. In this age of teleconferencing, physical on-site meetings have become less of a requirement in order to make a good investment decision. However, nothing can replace a physical meeting and it was a pleasure to meet Dami and Charlotte Odunlade at the DriveMe offices in Lekki, Lagos. We got to meet some of their students and spend time with their staff. We spoke with Dami and Charlotte in their offices discussing their long-term vision and current operational successes and challenges. Dayo and I walked away from that meeting confident that investors should make the investment in DriveMe. Even as virtual conferencing explodes all over the world, there will always be a place for in-person onsite meetings during Due Diligence and even post-check. In person meetings remain invaluable.

We are glad to make the DriveMe investment. We trust the DriveMe team will continue to grow the business and exceed their near term milestones!

OUR INVESTMENT IN HAIRTELLIGENCE

It was a busy year for us as at FM Capital Group in 2021. From an investment perspective, it was our busiest year to date for our small team of investors. We saw many more investment opportunities than we had in the past which let us put money to work at a faster clip than in 2020. Hairtelligence was one of those few that we selected for investment. You will soon understand why.

I met the women of Hairtelligence a bit skeptical of the business. They manufacture wigs using artificial intelligence (AI). Ok. But what I couldn’t appreciate from reading the deck initially is the economics involved when AI is introduced to the manufacturing value chain. The costs are reduced so dramatically in an industry that has seen very little price disruption in the supply chain. They can deliver high-end, custom wigs to anyone at mass retail prices. The use of AI to disrupt the market with custom wigs starts with the customer experience. Customers can get a custom fit using the Hairtelligence online application. Long term, using AI throughout the customer experience positions Hairtelligence as a serious player in datasets of diverse women.

Isoken Igbinedion, Ifueko Igbinedion, Marlyse Reeves, Simone Kendle

Led by the formidable Isoken Igbinedion, the founders are leading the way in disrupting an age-old business. The hair business has had human capital at the heart of its manufacture for centuries. From sourcing the hair to threading the wig to styling and installation, the hair business has human hands involved. By removing as many of those hands as possible, the cost to make the wig drops pretty dramatically. Now it becomes possible for more women to access high-quality hair options. And this is big business. Hair is a $100 billion business globally and Black women are the #1 consumer spending 9 times more on hair care than any other demographic. Who is better positioned to manufacture wigs than the very consumers of those wigs?

Our ability to see the innovation for what it is before it was built speaks to the quality of investors that we work with. We moved quickly once our discussions made the opportunity very clear for us. It took 3 discussions with the team and 2 discussions amongst ourselves to get us through due diligence. We closed in September and our first investor update informed us that Serena had followed us with a subsequent investor. To say that Serena Williams and I are co-investors is kind of dope. And when she wears that hair at Wimbledon, don’t be surprised if its one from Hairtelligence. The product launched in December and customers are raving about it. Follow @hairtelligence to see the products and hear testimonials from a growing cadre of satisfied customers. This investment was our last of 2021 but it has already given us the most upside appreciation in that short time. I look forward to the future, helping them break into more markets beyond the US.

Great work Hairtelligence Team!


Some of these ideas are in our clients’ portfolios. To understand if this one can work for you or for help to invest your own wealth, talk to our advisors at FM Capital Group. Would you like more information on how to get venture capital in your portfolio? Schedule a meeting with us here.

The Mindset for Venture Capital

Early stage VC is a marathon, not a sprint. That is true in everything, from the hold periods, to the work you do with a portfolio company, to the patience you must show towards a sector you think will be important. It is hard to sustain the enthusiasm sometimes, but if you have conviction about something, you have to stay the course.

AVC

Venture capital investing requires this mindset. Fred Wilson sums it up so perfectly with this quote. Individual investors like our clients only have access to venture investing in the very early stages of a company. That means the company may have a few thousand users. That means the company is very likely not making any money yet, let alone any profits. But what the company does have is a very good product that fills a need in market. The company has a strong team in place with the skills to build and sell the product. So an investment at this stage will require the patience, endurance and confidence to work with that company to fuel its growth through the ups and downs, the highs and lows.

The other side of this quote is this: DO. THE. WORK. Too many investors throw money at an investment and then ignore it. It is very easy to do as an angel investor. But, sadly, this is the biggest reason for shrinking portfolios. If you don’t know what your portfolio looks like, you can’t know how well it is performing. Venture investing almost requires that you do work as investors. Read company updates. Offer advice and connections for the executive leadership in your portfolio companies. Put yourself in position to invest again in the follow-on rounds that are inevitably coming. We believe that even investors have to know how a diversified portfolio works in this asset class as they do in any other. Venture capital investing can be as active or as passive as you make it. Just do the work.

As such, venture investing is not for every investor. But with education and capital, it is the smartest asset class for investing in the 21st century.