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Coca-Cola Share Price Jumps

After the full takeover of BodyArmor by Coca-Cola in November 2021, the share price of Coca-Cola had a brief bullish run that took the share price from $56.29 in November 2021 to $67.11 in April 2022, which now stands as the current all-time high for Coca-Cola. 

Daily Chart

In the month of May 2022, Coca-Cola’s share price dipped from the all-time high down to $62.66. Price rallied shortly afterward and the price reached $66.39. The bears counteracted the rally as the price was pushed down to $59.66. $59.66 is the current support level. In the week of May 23rd, the price rallied and the bulls were able to get the price to $64.68 which was the closing price for the week.

Weekly Chart

This recent bull run might not be maintained as the bears might overpower the bulls and push price lower to reach $60. If the price eventually breaks $60 to the downside, the price might continue to fall further.

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Coca-Cola Reaches An All-Time High


Since Coca-Cola acquired BodyArmour, the share price has continued to appreciate in value, which was spot on according to our analysts. Coca-Cola is one of the very few companies that has existed for 100years and the share price keeps rallying.  According to Coke, Fresca is surging in popularity recently, as the fastest-growing soda trademark in the beverage giant’s U.S. portfolio. Coca-Cola has seen a reason to team up to create ae alcoholic Fresca cocktails. The previous all-time high of $KO was at $60.15 which was February 2020. 

Daily Chart

Since the previous all-time high was reached at $60.15, the price of Coca-Cola fell by almost 50%, which was a result of the global lockdown. Since the ease of the lockdown, the appreciation has occurred gradually till it surpassed the $60.15. A new all-time was reached on the 5th of January, 2022 at $61.15. On November 4, 2021, our article on the acquisition of Body Armour shows that price could rally, price has eventually rallied. Will Coca-Cola, a non-alcoholic company teaming up with an alcoholic company like Fresca should be a reason for a price drop in the value of Coca-Cola?

1hr chart

This might be a reason our analysts are forecasting the price to drop to $53.90, which is about a 10% dip in price. Or could be it a result of Coca-Cola CEO James Quincey in October 2020 getting rid of beloved beverages. This means he was killing off half the company’s portfolio. Since the beginning of this year, the all-time high has been reached, the price has been ranging, which shows consolidation. On the daily chart, RSI still shows price has been overbought as the price maintains the upper region of the Bollinger bands. Though the bulls took over from the bears in December 2021, there are indications the bears are gathering momentum. 

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Coca Cola Acquired BodyArmour, Kobe Bryant Made A Wise Decision

Before the death of Kobe Bryant, he earned a total of $323.3 million in NBA salary in his 20 years as a professional basketballer. In March 2014 Kobe decided to invest in the sports beverage company BodyArmor. Kobe paid $6 million for a 10% stake in BodyArmor. In August 2018, Coca-Cola bought 15% of BodyArmor for $300 million. At that point, Kobe’s $6 million investment had turned into $200 million on paper. Kobe’s $6 million investment in 2014 is now worth $400 million after Coca-Cola took complete ownership of the brand.

Now looking at the Coca-Cola stock, the month of October was uncertain for $KO investors as prices ranged between $53.76 and $54.87. Towards the end of October, there was a gap-up to $55.44 from the range. Since the announcement of the acquisition of BodyArmour, the price of $KO has continued to appreciate.

On the daily chart, the trendline has not been broken to the downside since the beginning of the year. The price of $KO tried to touch the trendline with a dip in February and October, but the bulls overpowered the bears. RSI has shown that the price has been oversold in October. This is an indication of a possible rally, which might reach this year’s resistance at $57.58. The recent take over of BodyArmour by Coca-Cola might also lead to increase sales of the BodyArmour, which can only help the stock price further.

Coca Cola Share Price Remains Bullish

Coca Cola Share Price Remains Bullish
A gap down occurred mid February causing the price of Coca Cola to plunge. The plunge did technically complete the M sign. The M sign is a trading pattern which after completion leads to a reversal. Nevertheless, price of $KO has been able to maintain the support level at 44.58. And price, has since the plunge, began an upward movement. This movement is quite slow but the bulls are heavily taking charge of the $KO market.

Coca Cola Daily Chart

Ichimoku has refused to show a bullish signal to complement this uptrend. Price of $KO was able to close above the cloud which might indicate a continuation of the uptrend. RSI has been able to show an oversold position in the daily chart. Also, price of $KO has been able to cross to the upper region of the Bollinger bands. This might eventually make $KO share price to move just above 49.00 from its current 47.29.

Share Price of Coca-Cola May Fall

The share price of Coca-Cola reached a new high of $47.00 in September since January 2018. This major uptrend started in May 2018 gaining about 600 points. $KO are now in talks over cannabis-infused drinks. The company’s plan for this, is to reduce pain, not intoxicate consumers. This might lead to $KO losing some of its loyal consumers. $KO is known mostly for its soft drinks. Even adding a bit of drugs like cannabis could discourage regular buyers from drinking $KO products. Being a global brand with competitors, $KO will have to monitor its goodwill which has appreciated over the years.

A breakout already occurred from the trendlines, making the price of $KO to depreciate. $KO might lose 400 points in the weeks to come. This could be caused by the release of the cannabis-infused drinks. Price has not been able to move above the resistance level before relinquishing strength. Price has touched the upper band at least twice and never touched the lower band. Price might touch the lower band if a downtrend resumes. RSI indicates an overbought share price of $KO. Price has not been able to move itself to the upper section of the band. Sellers could take over the market of $KO.

Source: Coca-Cola ‘In Talks’ Over Cannabis-Infused Drinks(BBC)