The share price of Coca-Cola reached a new high of $47.00 in September since January 2018. This major uptrend started in May 2018 gaining about 600 points. $KO are now in talks over cannabis-infused drinks. The company’s plan for this, is to reduce pain, not intoxicate consumers. This might lead to $KO losing some of its loyal consumers. $KO is known mostly for its soft drinks. Even adding a bit of drugs like cannabis could discourage regular buyers from drinking $KO products. Being a global brand with competitors, $KO will have to monitor its goodwill which has appreciated over the years.
A breakout already occurred from the trendlines, making the price of $KO to depreciate. $KO might lose 400 points in the weeks to come. This could be caused by the release of the cannabis-infused drinks. Price has not been able to move above the resistance level before relinquishing strength. Price has touched the upper band at least twice and never touched the lower band. Price might touch the lower band if a downtrend resumes. RSI indicates an overbought share price of $KO. Price has not been able to move itself to the upper section of the band. Sellers could take over the market of $KO.
Source: Coca-Cola ‘In Talks’ Over Cannabis-Infused Drinks(BBC)